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Soru

Zorluk: OrtaSales Promotion and Public Relations

To foster long-term community goodwill and project a positive corporate image, a manufacturing firm constructs a solar-powered borehole for its host community without making any product sales pitch. Which auxiliary to trade is the firm demonstrating?

  1. A
    Sales promotion
  2. Public relationsCevap
  3. C
    Persuasive advertising
  4. D
    Trade wholesaling

Cevap

Public relations
The correct answer is Public relations because providing community infrastructure without promoting specific goods aims to build mutual understanding, public confidence, and sustainable corporate goodwill.

Adım Adım Çözüm

1
Analyze the primary commercial objective of the company's action in the scenario.
The initiative is designed to create community goodwill and enhance corporate reputation without direct product advertising.
Determining whether an activity aims for short-term sales volume or long-term public goodwill identifies the specific commercial auxiliary involved.
2
Differentiate public relations from sales promotion and advertising.
Public relations encompasses corporate social responsibility and goodwill-building activities, whereas advertising and sales promotion directly pitch products for purchase.
Public relations targets general public perception and institutional image rather than immediate product transactions.

Anahtar Kavram

Public Relations vs Sales Promotion and Advertising
Bu soruyu puanla

Konular

Sales Promotion and Public Relations

Bu konudan daha fazla soru