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Zorluk: OrtaSales Promotion and Public Relations

To quickly reduce stock levels before introducing a revised curriculum edition, a textbook publisher offers retail distributors a temporary 15% price discount on all bulk orders placed within a two-week period. Which auxiliary commercial strategy is the publishing company using?

  1. Sales promotionCevap
  2. B
    Public relations
  3. C
    Informative advertising
  4. D
    Personal selling

Cevap

Sales promotion is the correct technique because offering temporary bulk discounts represents a short-term financial incentive to spur immediate order placement.
Sales promotion consists of short-term tactical incentives—such as temporary price reductions, trade allowances, coupons, and premiums—designed to motivate buyers or trade intermediaries to make an immediate purchase.

Adım Adım Çözüm

1
Analyze the commercial scenario
The company is offering a temporary 15% price discount to distributors for a short two-week period.
The objective is to clear out existing inventory quickly.
2
Differentiate marketing and auxiliary trade tools
Short-term monetary incentives targeting distributors to induce immediate purchasing belong to sales promotion.
Public relations builds long-term reputation, advertising creates awareness, and personal selling relies on direct interpersonal negotiation.

Anahtar Kavram

Sales promotion tools versus public relations and advertising
Bu soruyu puanla

Konular

Sales Promotion and Public Relations

Bu konudan daha fazla soru